# BRAND BOOK

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# THE LOGO

The heraldic pose of the cardinal, Virginias state bird, gives tribute to the state's history as The Old Dominion. This symbol rendered in a modern, fluid, geometric style represents Virginias rising tech community.

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# THE LOGO

On white background

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# THE LOGO

## White version for certain print projects

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# THE LOGO

Black version for certain print projects

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# SPACING

## Please maintain clear

## space around the mark

## when placing this beside

## other elements. This

## space is the width of x.

**x =**

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# ICON

## The icon can be used

## independently for things

## like caps, stickers,

## coasters, mugs, and

## other materials.

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# PATTERN

**The geometric pattern** **can also be used as a** **decorative element.** **The general rule is to** **have the thicker lines** **frame the structure** **while the thinner lines** **are in the middle to** **give the pattern depth** **and dimension.**

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# PATTERN VARIANT

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# ILLUSTRATION

**The geometric pattern** **can also be used to** **create illustrations and** **icon sets. This follows the** **same rule as the** **patterns: thick lines for** **the structure and thinner** **lines for the details.**

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# SUB-BRANDS

**If the logo is to be used** **alongside a sub-brand,** **this is the format that** **should be used. A line** **divides the main logo and** **the secondary logo.** **The main logo is fluid and** **can also take the** **secondary logos color** **so it looks like part of the** **same family.**

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# SUB-BRANDS

## Example with the

## Revolution Conf Logo

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## MAIN LOGO / WITH REVCONF

**#E12526** **c: 5 m: 98 y: 100 k: 0**  
**#701011** **c: 31 m: 100 y: 99 k: 45**

# COLORS

## WITH HRDEV

**#00B8BA** **c: 74 m: 1 y: 32 k: 0**  
**#26606d** **c: 86 m: 50 y: 45 k: 20**

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# GEOGROTESQUE

### LIGHT / MEDIUM

#### This is used for headlines and body copy.

#### Bold weight should not be used as it can make

## TYPEFACE

#### the design clunky. If it is to be used to provide

#### emphasis, it should be used sparingly.

### Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

### Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz