BRAND BOOK
THE LOGO
The heraldic pose of the cardinal, Virginias state bird, gives tribute to the state's history as The Old Dominion. This symbol rendered in a modern, fluid, geometric style represents Virginias rising tech community.
THE LOGO
On white background
THE LOGO
White version for certain print projects
THE LOGO
Black version for certain print projects
SPACING
Please maintain clear
space around the mark
when placing this beside
other elements. This
space is the width of x.
x =
ICON
The icon can be used
independently for things
like caps, stickers,
coasters, mugs, and
other materials.
PATTERN
The geometric pattern can also be used as a decorative element. The general rule is to have the thicker lines frame the structure while the thinner lines are in the middle to give the pattern depth and dimension.
PATTERN VARIANT
ILLUSTRATION
The geometric pattern can also be used to create illustrations and icon sets. This follows the same rule as the patterns: thick lines for the structure and thinner lines for the details.
SUB-BRANDS
If the logo is to be used alongside a sub-brand, this is the format that should be used. A line divides the main logo and the secondary logo. The main logo is fluid and can also take the secondary logos color so it looks like part of the same family.
SUB-BRANDS
Example with the
Revolution Conf Logo
MAIN LOGO / WITH REVCONF
#E12526 c: 5 m: 98 y: 100 k: 0
#701011 c: 31 m: 100 y: 99 k: 45
COLORS
WITH HRDEV
#00B8BA c: 74 m: 1 y: 32 k: 0
#26606d c: 86 m: 50 y: 45 k: 20